Problems

#1 Content is unfocused
#2 Site is unproductive
#3 Traffic is low

Desired Results

  • Site is focused
  • Enjoy working on the site
  • Make site valuable for myself and others
  • Content focused tightly

Day-to-Day Maintenance

Monday: update timelines | simplify | improve copy | analyse analytics |

Timeline

Week 1 + ( Oct 3 – current)

  • Sept stats: 186 total sessions, 54 organic sessions
  • Prune site content: 301 Redirect all blog posts to home page
  • Move project posts to project pages
  • Removed blog from site
  • Fixed problem with contact form
  • Created project structure
  • Created image structure
  • Optimized home page images. Reduced size by 125 kb.
  • Added client project and growth project.
  • Added brief intro to home page
  • Upgraded theme from X theme to Pro theme
  • Started using Pro Editor

Mental Game

Philosophy: website must be simple. So I can easily understand the site in my own mind.

Motivation: audio talking about  importance of simplicity, alignment and focus

Fallback Plan

Could happen: become too busy to update site often

The Circle + 80/20

  • Experience: WordPress, traffic, SEO, writing, Youtube Project, Food Project
  • Equipment: desktop, laptop, iPad, iPhone, Nikon D3300, HF G30
  • Software: Canva, WordPress, Camtasia, Pro Theme
  • Subscriptions: VideoBlocks, StockPhotoSecrets
  • Other: experimarketing, client’s websites
  • Keywords: none
  • Site assets: projects, project structure

Outside Circle

  • Write 100 word project summary at beginning of each project for SEO
  • Collect emails for people who want to stay updated on current projects. Go into more depth about some projects. Explain what is going on.

Behind-the-scenes

  1. Project Structure
    1. Problems
    2. Assets
    3. Desired Results
    4. Day-to-Day Maintenance
    5. Timeline
    6. Mental game: motivation, philosophy
    7. Fallback plan
    8. Behind-the-Scenes
  2. Site Structure
    1. Home page intro
    2. Project Pages
    3. Contact page
  3. Project page checklist
    1. Write project title
    2. Write project description
    3. Add 2 internal links
  4. Speed
    1. Webpagetest.org
    2. Check images
  5. Images
    1. Homepage
      1. Size: 464×261
      2. Font: Vast Shadow
      3. Text Colour: White
      4. Upload to site, run webpage test and image test, download best format