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Lately I have been thinking a lot about marketing automation.
About what it really is.
And I know that I do talk a lot about ActiveCampaign (marketing automation software).
But ActiveCampaign is just one tool within marketing automation. You can think of it like a home base. It is a place to start from and launch your marketing efforts from.
Another tool is Facebook ads. Now you can set up automated rules within your ad campaigns. Check it out:
The rules that you can use to automate your ads are not that robust, but I am sure they will get better.
Zapier allows you to connect different programs together so that they can talk to each other. Then you can create automatic communication between these different programs.
You can choose which programs you want to connect. Then Zapier helps them communicate. This would allow you to add your new ActiveCampaign contacts to an Airtable spreadsheet automatically.
There are a lot of different types of marketing automation.
It isn’t just “marketing automation = ActiveCampaign“.
Today, I spent a lot of time using Airtable. It is database software that is easy to use. Anyone can use it.
Even you! Yes, you. I see you back there shaking your head.
Think of it like Excel, except more fun.
Even this Airtable software has automations built into it. They describe it as part spreadsheet, part database and entirely flexible.
The defining element of marketing automation is: logic. You just have to tell the software what you want to do. And usually there is a way to make it happen.
So, if you were to ask me, “What is marketing automation?” my response would be, “Essentially, it allows you to build custom programs to do exactly what you want, without having to do any programming.”
You don’t have to learn how to code. And that is why I love marketing automation.
It puts the power back in your hands. Go and use it. Get your home base set up.
Start with ActiveCampaign, then when you need to add more functionality, that will be easy for you to do.