How to Create a Choose-Your-Own-Adventure Email

Remember those old books which allowed you to choose your own adventure? For those who haven’t read one of these books before, let me share with you how it works. You are reading a detective novel which is a choose-your-own-adventure. And after you read the first 5 pages, the book gives you a couple options. You can choose to: A) …

Five Experiments You Can Do On Your Email List

One of the easiest ways to increase the profitability of your emails is to run a few marketing experiments. It is very common to be able to improve the performance of your emails by over 10% with a few experiments. How would you like a 10% increase in revenue for a few hours work? That doesn’t sound like a bad …

Complete Guide to Email Metrics

Your email metrics are like the instrument panel on an airplane. On an airplane, if you look out the window you aren’t going to be able to accurately estimate how fast you are going. Or how much fuel you have. If you want to fly safely and get where you want to go, you need your instrument panel. Because if …

How to Start Using Marketing Automation in Your Small Business

Marketing automation is one of the hottest marketing trends in 2017. Roughly 49% of businesses are now using marketing automation, and this number is growing all the time. But what exactly is it, and is it even worth doing for small businesses? Marketing automation explained Marketing automation refers to software that automates marketing tasks. Examples of this include sending a …

Marketing Automation is the Future

*Note: If you see a link on this site, assume that I am making money from it. I promote products I use, and I create and sell training products.* Lately I have been thinking a lot about marketing automation. About what it really is. And I know that I do talk a lot about ActiveCampaign (marketing automation software). But ActiveCampaign …

Mailchimp vs ActiveCampaign

For a while there, I was thinking that Mailchimp was cheaper than ActiveCampaign. Because I am paying more than I would if I was with Mailchimp. Mind you, it doesn’t bother me to pay more because I think ActiveCampaign is way more powerful. Today, the price of ActiveCampaign came up twice outside of work. I am in an entrepreneur’s group …