The 3 Worst Mistakes I Made Buying Websites

Over the years I have purchased close to a dozen websites as investments. Some of them have done really well and some have done really poorly. In order to do this profitably, it is important to having buying rules.  These rules keep you from wasting money on bad investments. I have made a fair number of mistakes that have cost …

How to Double Your Business with Best Buyers

Lately I have been listening to The Ultimate Sales Machine by Chet Holmes. This is a book which I have read multiple times and listened to about a dozen times so far.  And I think I am starting to get some of the points… Sort of. One of Chet’s biggest ideas is that you should have a marketing effort that …

How to Personalize Your Advertising

The reason why marketing automation is so effective is because it is personalized. The customer takes an action and the marketing automation responds with a reaction.  It is a 1-to-1 relationship.   Commonly this is done through email marketing.  A customer visits your webpage and then an email is sent out based on what webpage they have visited. In fact, …

The 9-Word Email for Re-Engaging Leads

When I first decided I wanted to be an entrepreneur, I knew there were a few steps I needed to take to get started. One of those steps was sales.  This was an essential skill that I had to learn.  So, I got started working at a cell phone company selling cell phones. Once selling mobile phone plans became easy, …

How to Customize the Opt-in Confirmation Email in ActiveCampaign

An opt-in confirmation email is the first email someone receives after they sign up to your email list. The sole purpose of the email is to have the subscriber confirm that they want to be on your email list. This can be implemented to reduce spam complaints on your list. Option 1: Standard Opt-in Confirmation Opt-in confirmations are not tied …

Should You Have One Master Email List or Multiple Lists?

All email marketing platforms share the ability to have multiple email lists. However, the implications of what this means is different on each platform. For example, on MailChimp if you have a contact on two email lists, then that counts as two contacts toward your total. This means it is more expensive to use a multi-list strategy on MailChimp. If …