Project Results

The goal of this project was to focus content around a tighter area and to make the site productive.

To achieve this, the blog was removed and all content was made accessible from the home page. The WordPress theme was upgraded to the Pro theme. Images were all built using the same pattern, including font choices.

This project cleaned up the website and made it easier to use.

Future ideas

  • Divide front page up, mostly focused around client projects
  • Turn front page into a landing page, with all the projects on it


#1 Content is unfocused
#2 Site is unproductive

Desired Results

  • Site is focused
  • Enjoy working on the site
  • Make site valuable for myself and others
  • Content focused tightly

Day-to-Day Maintenance

Keep projects up-to-date.


Weeks 1 – 4 ( Oct 3 – Oct 30)

  • Sept stats: 186 total sessions, 54 organic sessions
  • Prune site content: 301 Redirect all blog posts to home page
  • Move project posts to project pages
  • Removed blog from site
  • Fixed problem with contact form
  • Created project structure
  • Created image structure
  • Optimized home page images. Reduced size by 125 kb.
  • Added client project and growth project.
  • Added brief intro to home page
  • Upgraded theme from X theme to Pro theme
  • Started using Pro Editor

Mental Game

Philosophy: website must be simple, so I can easily understand the site in my own mind.

Motivation:  importance of simplicity, alignment and focus

Fallback Plan

Could happen: become too busy to update site often

The Circle + 80/20

  • Experience: WordPress, traffic, SEO, writing, Youtube Project, Food Project
  • Equipment: desktop, laptop, iPad, iPhone, Nikon D3300, HF G30
  • Software: Canva, WordPress, Camtasia, Pro Theme
  • Subscriptions: VideoBlocks, StockPhotoSecrets
  • Other: experimarketing, client’s websites
  • Keywords: none
  • Site assets: projects, project structure

Outside Circle

  • Collect emails for people who want to stay updated on current projects. Go into more depth about some projects. Explain what is going on.


  1. Site Structure
    1. Home page tag line
    2. Project Pages
    3. Contact page
  2. Project page checklist
    1. Write project title
    2. Write project description
  3. Speed
    2. Check images
  4. Images
    1. Homepage
      1. Size: 464×261
      2. Font: Vast Shadow
      3. Text Colour: White
      4. Compress image