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Project:
Online English School


Business Name:


Langwiki

The Problem: The client had a business idea, but they needed help to be able to launch it.

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The client needed a web designer who could take the idea and turn it into a website.

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The client needed someone experienced in launching digital businesses.

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And after the website was built, the client needed someone to create and manage advertising which would bring people to the website. 

Desired Result: The client wanted to get their business up and running very quickly. 

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Solution:
I partnered with client in the business to do website, advertising, and sales funnel.

Solution: I partnered with client in the business to do website, advertising, and sales funnel.

Solution:
I partnered with client in the business to do website, advertising, and sales funnel.

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Solution:
I partnered with client in the business to do website, advertising, and sales funnel.

Sales Funnel Strategy

Sales Funnel Strategy
  • Advertising drives people to website
  • Website has free giveaway related to language learning in exchange for email
  • Thank you page offers group classes or one-on-one classes
  • After payment, email is sent with class details
  • Advertising drives people to website
  • Website has free giveaway related to language learning in exchange for email
  • Thank you page offers group classes or one-on-one classes
  • After payment, email is sent with class details
Success Measurements
  • Cost per lead
  • Cost per sale

Success Measurements

  • Cost per lead
  • Cost per sale
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Sales Funnel Strategy
Sales Funnel Strategy
  • Advertising drives people to website
  • Website has free giveaway related to language learning in exchange for email
  • Thank you page offers group classes or one-on-one classes
  • After payment, email is sent with class details
Success Measurements
  • Cost per lead
  • Cost per sale
  • Advertising drives people to website
  • Website has free giveaway related to language learning in exchange for email
  • Thank you page offers group classes or one-on-one classes
  • After payment, email is sent with class details
Success Measurements
  • Cost per lead
  • Cost per sale

Timeline

February 4 - 19, 2018 - Started discussing project. Set up website hosting. Chose software for online classes. Created sales funnel strategy. Created website design structure. Chose payment processor.  Mapped out automation steps. 
February 20, 2018 - Worked on language translation on the site with client. Added logo. Made design changes to website. Finished landing page and thank you page, except mobile responsiveness needs a couple edits. Added one more product option. Changed some of the images for better options. Tweaked the offer on the landing page.
February 24, 2018 - Built product pages. Worked on financial projections. Decided how many students need to be brought in before any profit taking occurs. Also, fixed a few things on the existing pages and made sure they work on all different sized devices. 
February 28, 2018 - Finished product pages. Set up subscriptions and rough sales pages. 
March 12, 2018 - Finished purchase page, sales pages, subscriptions. Built email automation with emails. Set up Google Analytics. 

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