The goal of this project was to turn finances into analytics.  This will make it possible to find edges in my business which can be grown.

Outcomes of this project:

  • Automated credit card payments
  • Hired someone to update my books and provide financial statements at the end of each month
  • Structured withdrawal of finances each month


#1 Ongoing bookkeeping problems
#2 Finances aren’t up-to-date
#3 Don’t know key metrics

Desired Results

  • Withdraw % of profit every month
  • Create financial rules
  • Cash flow statement is always up-to-date
  • Identify KPI’s
  • Prepare financial data to allow use of analytical skills
  • Track LTV, CPA, Gross Profit %, Net Profit %, cash flow, budgeting % allocation, ad spend ROI
  • Track revenue drivers: JV, interviewing clients

Day-to-Day Maintenance

Update receipts.

Analyze financial data.


Week 1 (Nov 1 – Nov 8)

  • Called bank and got them to automatically pay my credit cards every month in full
  • Nov 6, 2017 – Posted job for Quickbooks help
  • Nov 8, 2017 – Hired someone to help with Quickbooks

Mental Game

Philosophy: Business is math.

Motivation: use audio structure

Audio Structure:

  1. Problems
  2. Desired Results
  3. Philosophy

Fallback Plan

Once my system is built out, if I want to stop doing it I can hire someone else to follow the exact process which I have set up.

The Circle  + 80/20

  • Experience: hiring help, accounting courses
  • Software: Quickbooks

Outside the Circle

  • Go through current finances in Quickbooks. Make a list of all questions and problems.
  • Hire someone to answer questions in Quickbooks


For expenses, I don’t know what to choose for GST
For receipts, should I be attaching pictures of receipts for each?  I am not keeping them now. What should I do?
How do I bring data in from stripe?
How do I match credit card payment from account?
Go through expenses.

Is there any downside to donating from business?